imagiLabs is in an exciting phase of the startup life now with lots of exciting things are happening and coming up next.
Samsung NEXT wrote about us and our exciting journey earlier this month. Let's read on to keep updated about imagiLabs and imagiCharm, the product that we have been developing and will soon be launched via Kickstarter campaign.
"For the co-founders of imagiLabs, what began as a university research project has evolved into a fast-moving startup with a big mission: To increase the number of women working in STEM.
“By enabling girls to take their first and many next steps into the world of programming, they will become the women shaping our future with tech,” says Dóra Palfi. She and her partner, Beatrice Ionascu, have created programmable accessories for teen girls to make taking those first steps easy and fun.
Their startup pitch captured the attention of the audience and judges at the recent Start Crew #3, a weekend-long mentoring event for young founders in Berlin. Samsung NEXT partnered with Start Crew organizers The Family to provide guidance and feedback to the 30 European entrepreneurs who attended, and to help cultivate Europe’s next generation of innovative startups.
Planting the Seed The idea for imagiLabs sprouted as Palfi was studying for her master’s degree at KTH Royal Institute of Technology in Stockholm. As part of a design project, she began researching how to get girls interested in technology. With a major in neuroscience, minor in computer science, and on-the-job experience as a developer, Palfi is no stranger to technology. But as her idea for a programmable accessory for teens started to coalesce into a business seed, she realized she needed someone who understood electrical engineering.
Ionascu, who was also studying at KTH, proved a perfect fit. The pair had been roommates at NYU Abu Dhabi, where they had created an organization called WeSTEM to encourage diversity in STEM. “The idea for imagiLabs is very much about physical products that you can hold on to and see,” Palfi told KTH. “And I had my best friend who has the right background for this.”