The imagiMission

We started imagiLabs because we believe that for technology to benefit everyone we need diversity among its creators. However, today women make up less than 20% of the tech workforce. 

We want to give coding superpowers 🦸‍♀️ to girls globally, so that they can grow up to be the inventors, entrepreneurs, and change-makers thriving in our digital society - using technology to shape the future and solve the problems that they are passionate about. 

How? We have been working with hundreds of girls to make coding fun and relevant  -  together we defined the 3 core principles of the imagiLabs world:

🎨 creativity

✨ community

🤝 collaboration

Coding is the new literacy. imagiLabs is here to plant the seed, nurture it, and see it grow into a new generation that will realise its full potential so that the world can realise all of its goals. 🌱

Our Founding Story

imagiLabs was founded by Dora and Beatrice in 2017, following a user-centred research project conducted during Dora's MSc studies in 2016. This is our second venture, following the weSTEM (women empowered in STEM) student club we founded in university, at NYU Abu Dhabi. Dora has a background in Human-Computer Interaction bringing a user centred design approach to the heart of the company, and loves high level views and low fidelity prototypes. Beatrice has studied Electrical Engineering and Machine learning and is the master of precision and perfection. Paula, who was the first member to join weSTEM at NYUAD, also joined us early in imagiLabs, and has been our lead developer since September 2018. She doesn’t only write excellent code but is una-paula-getic about her puns. Having experienced the lack of diversity both in our classrooms and workplaces, we are committed to changing the future landscape of this industry.

Our Team

We are a small team from many parts of the world working closely together with passion and knowledge to build up imagiLabs.